Similar Search Results

Understanding brand and dealer retention in the new car market : the moderating role of brand type

Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002208428

Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions

Sloot, Laurens M. (contributor); … - 2004

Persistent link: https://www.econbiz.de/10002513507

On combining revealed and stated preferences to forecast customer behavior : three case studies

Verhoef, Peter C. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001644170

Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line

Verhoef, Peter C. (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002701449

The impact of brand and category characteristics on consumer stock-out reactions

Sloot, Laurens M. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001721972

Consumer perception and evaluation of waiting time : a field experiment

Antonides, Gerrit; Verhoef, Peter C.; Aalst, Marcel van - 2000

Persistent link: https://www.econbiz.de/10001600574

Changing perceptions and changing behavior in customer relationships

Verhoef, Peter C.; Franses, Philip Hans; Donkers, Bas - 2001

Persistent link: https://www.econbiz.de/10001600639

Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions

Sloot, Laurens - 2012

has explicitly investigated the impact of total brand delistings. Therefore, the authors study the impact of brand … and a survey and find that brand delisting mainly has negative consequences when the delisted brands have high equity …, assortment size is limited, the assortment consists of a low proportion of high-equity brands, and the brand delistings take …

Persistent link: https://www.econbiz.de/10012755717

The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development

Verhoef, Peter C. - 2012

In this paper, we examine the effect of relationship perceptions and relationship marketing instruments on customer share development. We also study the interaction effect of these instruments with behavioral loyalty and relationship perceptions. This study is executed among a sample of...

Persistent link: https://www.econbiz.de/10012755871

How Culture Matters in Children's Purchase Influence : A Multi-Level Investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - 2013

Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnicidentification, on children’s role in family purchase decisions. By...

Persistent link: https://www.econbiz.de/10014152255