Showing 1 - 10 of 10
Persistent link: https://www.econbiz.de/10001600639
In this paper, we examine the effect of relationship perceptions and relationship marketing instruments on customer share development. We also study the interaction effect of these instruments with behavioral loyalty and relationship perceptions. This study is executed among a sample of...
Persistent link: https://www.econbiz.de/10012755871
This research aims to critically evaluate and examine the relationships between social media advertising value (SMAV), consumer personal factor towards social media advertisements (PF), technology acceptance (TAM), theory of behaviours (TPB), and online purchase intention (OPI) in Bangkok,...
Persistent link: https://www.econbiz.de/10014359460
This article develops and discusses the concept of customer engagement behaviors (CEB), which we define as the customers’ behavioral manifestation toward a brand or firm, beyond purchase, resulting from motivational drivers. CEBs include a vast array of behaviors including word-of-mouth (WOM)...
Persistent link: https://www.econbiz.de/10014152774
We formulate a theoretical model in which we postulate that if a customers' behavior is perceived as not optimal, customers will adjust this behavior based on their current satisfaction and payment equity. Furthermore, customers will also include new experiences. In our empirical study we...
Persistent link: https://www.econbiz.de/10014092564
Objective: This study identifies the customer loyalty towards hotel service quality in Ubon Ratchathani, Thailand, during the COVID-19 pandemic. Methodology: The research was analysed using a quantitative method from 400 hotel customers through a convenience sampling (online questionnaire...
Persistent link: https://www.econbiz.de/10014085888
Many firms stimulate customers to use the E-channel for services, which provokes various consumer responses to such limits on their freedom of choice. In a study on bank customers, we examine the extent of customer reactance in response to various E-channel migration strategies, the potential of...
Persistent link: https://www.econbiz.de/10013077910
The redemption of loyalty program (LP) rewards has an important impact on LP members' behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the interplay between members' purchase and redemption behavior when members are not pressured...
Persistent link: https://www.econbiz.de/10013052664
The objectives of this research were 1) to study the influence of customer relationship management and customer experience quality on customer loyalty of Thai Credit Retail Bank Public Company Limited and 2) to test the role of corporate image as a mediator variable. This is the quantitative...
Persistent link: https://www.econbiz.de/10013310705
This research aims to critically evaluate and examine the relationships between social media advertising value (SMAV), consumer personal factor towards social media advertisements (PF), technology acceptance (TAM), theory of behaviours (TPB), and online purchase intention (OPI) in Bangkok,...
Persistent link: https://www.econbiz.de/10013289896