The Influence of Customer Relationship Management and Customer Experience Quality on Customer Loyalty of Thai Credit Retail Bank Public Company Limited : Testing the Role of Corporate Image as a Mediator Variable
Year of publication: |
[2021]
|
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Authors: | Kahokaew, Phatnarin ; Nurittamont, Wasutida |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Thailand | Bank | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Dienstleistungsqualität | Service quality |
Extent: | 1 Online-Ressource (10 p) |
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Series: | Asian Administration & Management Review ; Vol. 4, No. 2, 2021 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3987180 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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