Wahyuningsih; Nasution, Hanny; Yeni, Yulia Hendri; … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 1-15
Manuscript type: Research Article Research Aims: To examine the drivers of repurchase intention and test the difference between male and female consumers on the relationships between consumption value, satisfaction, and repurchase intention. Design/methodology/approach: This study employs a...