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Firm performance among internationalized SMEs : the interplay of market orientation, marketing capability and digitalization

Joensuu-Salo, Sanna; Sorama, Kirsti; Viljamaa, Anmari; … - In: Administrative Sciences : open access journal 8 (2018) 3/31, pp. 1-13

marketing capability as well as market orientation. However, there is a gap in the literature exploring the interplay of … digitalization, market orientation and marketing capability in the internationalization process. The objective of the present study … is to improve our understanding of (1) the impact of market orientation, marketing capability and digitalization on firm …

Persistent link: https://www.econbiz.de/10012125581

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …

Persistent link: https://www.econbiz.de/10012888446

Driving success : a segmentation of customer admiration in automotive industry

Hartoyo, Hartoyo; Manalu, Erwin; Ujang Sumarwan; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-8

To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

Persistent link: https://www.econbiz.de/10014364551

Marketing first? : the role of marketing capability in SME growth

Joensuu-Salo, Sanna; Viljamaa, Anmari; Kangas, Emilia - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 185-202

Persistent link: https://www.econbiz.de/10014295532