The purpose of this study is to investigate the customer-service provider relationship in the insurance industry using artificial neural networks and linear regression. Using a sample of 389 customers from 10 different startup insurance companies, it was found that artificial neural networks are...

Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty,...

ENGLISH ABSTRACT: Loyalty programmes have become very popular over the last 10 years and manybusinesses have chosen to implement such programmes to support their marketingstrategies. Fundamental to the functioning and success of such loyalty programmesis the ability to gather, process, analyse...

The high costs of attracting new customers has made customer loyalty the focus ofmany leading companies. Small businesses that operate in the business-to-businessmarket often rely on relatively fewer customers than larger businesses. The loss ofonly a few customers can have a severe impact on...

The South African economy has, over the last 18 months, experienced severe change. The good times have been replaced with bad. The once buoyant consumer riding the crest of the wave and with an unquenchable appetite for debt, who revelled in the trappings of what money could buy, is long gone....

Straipsnyje teoriniame lygmenyje analizuojamos bei pagrindžiamos vieno iš organizacijos taikomo rėmimo komplekso elementų – pardavimų skatinimo – taikymo vartotojų lojalumo formavimui galimybės. Teoriniame lygmenyje pagrindžiamas vartotojų lojalumo traktavimas vienu iš...

Disertacijoje yra nagrinėjamas pardavimų skatinimo poveikis vartotojų lojalumo formavimui. Išanalizavus, apibendrinus ir susisteminus mokslinę literatūrą, atliekama teorinė marketingo minties mokyklų raidos analizė, nustatant bei išskiriant vartotojų lojalumo sampratos užuomazgas...

The dissertation is aimed to explore the impact of sales promotion on customer loyalty formation. After evaluation and generalization of scientific literature, theoretical analysis of the evolution of schools of marketing thought is performed. Special attention is paid to the genesis and...

Magistro darbe yra iškelta bankų teikiamų paslaugų kokybės problema. Darbe išanalizuota ir susisteminta įvairių tiek Lietuvos, tiek ir užsienio autorių publikuota medžiaga bei atlikti tyrimai, susiję su paslaugų kokybe, klientų lojalumu. Darbe išsamiai išanalizuota paslaugų...