people choosing to expose themselves to experiences known to elicit negative feelings? We assess how (1) the intensity of the … negative feelings, (2) positive feelings in the aftermath, and (3) the coactivation of positive and negative feelings … tendencies (toward horror movies) were asked to report their positive and/or negative feelings either after (experiment 1) or …

which corporations construct demand is by using the emotion of disgust to create an apparent problem in an advertisement …. Corporations reference the emotion of disgust not only because it is incredibly powerful, but also because advertisements are able … demand augmentation rooted in corporate exploitation of the emotion of disgust, a ban on these advertisements would satisfy …