in a macro sense, an increase of GDP. This paper raises the issue that good innovation need a strong marketing effort in … evidence that marketing expenditures explain a lot of the success of the innovation 0.5 to 0.7% (measured in terms of the … the little importance that marketing has in innovation studies. The paper uses Community Innovation Survey data, the third …

. Therefore, it is in the interest of organisations to scan their marketing environment to deal with any possible threats from the …; capital structures, resources, capabilities and marketing intermediaries; as it identifies competitive forces from …

The paper deals with the comparative research of the traditional model of marketing communications and a new model of … integrated marketing communications. We focused on the main provisions of the integrated marketing communications and the … difference between the traditional models of marketing communications from integrated marketing communications. We proved the …

This research paper deals with various marketing orientations which dominated business world in one era and other. It … aims to provide the reader with basic understanding about history and evolution of marketing as a concept. It is a … conceptual paper which summarizes various researches in the area that how a firm applies marketing concept and what are the …