Marketing management and innovations : challenges and opportunities in the marketplace
guest editor: Tina Vukasović
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Vukasović, Tina (ed.) |
| Publisher: |
Koper : University of Primorska, Faculty of Management Koper |
| Subject: | Innovation | Marketing | Marketingmanagement | Marketing management | USA | United States | Innovationsmanagement | Innovation management |
| Extent: | 1 Online-Ressource (Seite 191-264) Illustrationen |
|---|---|
| Series: | Management. - Koper : University of Primorska Press, ISSN 1854-4231, ZDB-ID 2430440-2. - Vol. volume 11, number 3 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Zusammenfassungen in slowenischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011659049