To understand the relevance of marketing efforts, it has become standard practice to estimatethe long-run and short …-run effects of the marketing-mix, using, say, weekly scanner data. Acommon vehicle for this purpose is an econometric time series …

In uniform price, sealed-bid day-ahead electricity auctions, the market price is set at the intersection between … aggregate demand and supply functions built by a market operator. Each day, just one agent - the marginal generator - owns the … market-clearing plant. Day-ahead auctions are moreover embedded in multi-segment systems, wherein diverse protocols coexist …

mean-reverting. Since the Czech intraday electricity market remains mostly unexplored, we examined this phenomenon on the … intraday rather than on the spot market. Consequently, our analysis showed that the estimated values of Hurst exponent indicate …

The relationship between distribution coverage and market share for an incumbent brand and for new entrants in the … ready-to-drink iced tea market during its growth phase is explored using state space diagrams. This graphical visualization … conducting exploratory data analysis to guide subsequent modeling decisions. In the ready-to-drink iced tea market, usage of this …

marketing mix instruments, advertising and price, over the business cycle. Analyses are based on 163 branded products in 37 …