the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …

&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …