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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009375905
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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009749569
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Causal Effect of Advertisement on Profit and Sales
Singh, Sanjeet - 2011
The present study evaluates the relationship between advertisement expenditure, sales revenue and the profits of companies, which are listed in the National Stock Exchange (NSE).In the past researchers evaluated the impact of sales on advertisement or sales. The present research will study the...
Persistent link: https://www.econbiz.de/10013121793
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How Exporters Grow
Fitzgerald, Doireann - 2020
estimate two competing models of customer base accumulation to match these moments. In the first model, firms use marketing and … to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful …
Persistent link: https://www.econbiz.de/10012841929
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How Exporters Grow
Fitzgerald, Doireann; Haller, Stefanie; Yedid‐Levi, Yaniv - 2021
estimate two competing models of customer base accumulation to match these moments. In the first model, firms use marketing and … to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful …
Persistent link: https://www.econbiz.de/10013224339
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How exporters grow
Fitzgerald, Doireann; Haller, Stefanie; Yedid-Levi, Yaniv - 2017
-price actions (e.g. marketing and advertising), and learn gradually about their idiosyncratic demand. The model matches quantity …
Persistent link: https://www.econbiz.de/10011594182
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How Exporters Grow
Fitzgerald, Doireann - 2016
-price actions (e.g. marketing and advertising), and learn gradually about their idiosyncratic demand. The model matches quantity …
Persistent link: https://www.econbiz.de/10012456737
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Differential effect of advertising frequency on sales turnover and ads to sales ratio
Ngwakwe, Collins C. - In: Copernican Journal of Finance & Accounting : CJF&A 13 (2024) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10014633040
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Unleashing the Ideavirus
Godin, Seth
werden. Vielmehr bestehe die Aufgabe des Marketing darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …
Persistent link: https://www.econbiz.de/10005840619
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An Empirical Study to Evaluate theLocation of Advertisement Panels byUsing a Mobile Marketing Tool
Magnus, Sebastian; Maron, Markus - Universität <Koblenz - 2009
The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique …
Persistent link: https://www.econbiz.de/10009354126