-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …

The reader contains writings about Business Communication, PR, Marketing, Advertisement, Public Opinion, and Public … Speaking. It gives an insight to the different branches of business communication, their theories, and their applications …

interpersonal communication in which a sender spreads a message to receivers. Previously, researchers and practitioners have …

-oriented relationships. In order to adequately assess the reciprocal efforts of the sender and receiver of the communication process, one … the purely usability characteristics of communication practices used in the marketing aspect. Their ethical evaluation …

Outlet Stores zu kennzeichnen. Des Weiteren wird ein internationaler Vergleich zwischen den USA, Europa und Deutschland …