Axiological and praxeological dimensions of marketing communication effectiveness : a conceptual framework
Year of publication: |
2023
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Authors: | Kolwas, Szymon ; Domański, Jarosław |
Published in: |
Foundations of Management : the journal of Warsaw University of Technology. - Warsaw : De Gruyter, Versita, ISSN 2300-5661, ZDB-ID 2761412-8. - Vol. 15.2023, 1, p. 79-88
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Subject: | marketing communication | marketing communication effectiveness | communication measurement | communication axiology | praxeological aspect of marketing communication | Marketingmanagement | Marketing management | Kommunikation | Communication | Werbung | Advertising |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/fman-2023-0006 [DOI] |
Classification: | m03 ; M31 - Marketing ; A13 - Relation of Economics to Social Values |
Source: | ECONIS - Online Catalogue of the ZBW |
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