Handbuch, in dem alles, unabhängig von genutzten Plattformen und Technologien, zusammengetragen ist, was gemeinnützige Organisationen benötigen, um virtuell und erfolgreich Spenden einzusammeln. (Christine Rohe)

During the last three decades the ascent of behavioral economics clearly helped to bring down artificial disciplinary boundaries between psychology and economics. Noting that behavioral economics seems still under the spell of the rational choice tradition and, indirectly, of behaviorism we...