This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally – and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology...

This paper seeks to expand our understanding of initial trust by looking at how variation in risk influences the nature of trust and the process of initial trust formation. Four hypotheses were tested in two experiments involving participants with and without work experience. A first hypothesis...

In this paper we seek to disentangle goals and trust, and argue that people’s goals while interacting with other people is likely to influence the experience of trust. This again builds on the assumptions that trust is not merely a basis for decisions but a factor that influences (often...

Established theories on trust-development explain trust as a product of information, portraying individuals as passive receptacles of trust-related information. These theories however tend to ignore the goals of the trustor. In short existing contribution on trusts tend to portray the...

This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally - and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology...

This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally – and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology...

This paper discusses why commissioned research is often neglected and misunderstood, as well as how its use can be enhanced. We argue that the lack of use of such research can be attributed to differences in researchers' and practitioners' knowledge and expectations regarding research problems,...

This paper discusses the nature and role of positive illusions in the exploitation of new ideas and innovation leading to the development of new enterprises and industries. Positive illusions imply misperceptions of oneself and the environment that can lead to faulty investments and...

This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally - and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology...