, including scarcity, uniqueness and self-expression, on social and economic values, brand trust and purchase intention. Our work …-expression and social value relationship. Additionally, social and economic values are confirmed to be significantly related to brand … trust and purchase intention, although not between brand trust and purchase intention. Finally, our study offers theoretical …

unterschiedlicher Länder immer stärker angleichen, und der kulturalistischen culture-bound-Hypothese, welche die Beibehaltung …

Despite the increasing global popularity of corporate sustainability, a nation's culture and its effects on activities … the similarities and differences between Korea and Japan in their practices of corporate sustainability. Using … Japan. We find that Hofstede's cultural values are partially useful and applicable in explaining corporate sustainability …

Private label brand is a product that can only be found in the retailer. The presence of private label is now well … has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand … manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and …

This study was conducted to determine the effect of brand ambassador, brand, product quality, and price to purchase … price. Meanwhile, the variables that have a low impact on the purchase intention is the brand ambassador …

Despite the continued popularity of cross national culture research across social sciences, the use of multidimensional …