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Revelling in Interaction Rituals：The Impact of Interaction Ritual Chains of Live-Broadcast E-Commerce on Users' Long-Term Viewership
Meng, Lu (Monroe); Duan, Sheng; Zhao, Yijun; Lu, Kevin J. - 2021
In recent years, the live-broadcast e-commerce has been developed rapidly, attracting a large number of users. However, the ultimate success of the platforms depend on users’ continued adoption behavior. Based on meaning transfer model and interaction ritual chain theory, this study develops a...
Persistent link: https://www.econbiz.de/10013210750
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Kundenloyalität durch Kundenvorteile : segmentspezifische Analyse und Implikationen für das Kundenbeziehungsmanagement
Conze, Oliver - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003498314
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Die Auswahl von Unternehmensberatungen : Klientenverhalten - Beratermarketing
Kohr, Jürgen - 2000
Persistent link: https://www.econbiz.de/10011326989
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The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha; Sands, Sean; Pallant, Jason Ian; … - In: International journal of consumer studies 47 (2023) 6, pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
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The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and Their Interrelations
Strebinger, Andreas - 2018
commerce on organisational structure, brand architecture, and IT structure. The results of a survey among 49 Chief Marketing … enhance the dependence of the marketing-related IT structure on changes in brand architecture …
Persistent link: https://www.econbiz.de/10012746696
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
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Management der Kundenbeziehung in den neuen Geschäftsmedien
Körner, Veith (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001683678
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171