Media management scholars have identified various challenges for the contemporary media industry (Siegert et al., 2015): content overload in a hyper-connected world; increasing technology-driven socioethical implications; emerging innovative, new business models; and the development of approaches...

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...

Social network sites have recently garnered a great deal of attention from new media scholars. These sites are emerging as a source for political information among young adults. This study explores how use of social network sites by young adults for campaign information about the 2008...

Due to the contemporary action of a number of variables, large organizations can be hardly considered communities of similar types of media users. Likely, they are populated by different groups, which mix in different ways within and between departments, functions and groups. The identification...

Applying a combination of quantitative and qualitative methods, we investigate whether Russian blogs represent an alternative public sphere distinct from web-based Russian government information sources and the mainstream media. Based on data collected over a one-year period (December 2010...

The Internet is widely recognized as playing an important role in facilitating education on a range of issues, including media literacy. Analyzing the media critical activity of contemporary Russian bloggers, the authors of the article reveal the following reasons for popularity or, on the...