Vorliegender Aufsatz beschäftigt sich mit der Frage, ob die Corporate University als ein praxisrelevantes Konzept interpretiert werden kann und sich daher im Einklang mit einigen zentralen Erkenntnissen der Strategieprozesslehre befindet.

Getting the price right is essential for successful new product introductions. An accurate estimate of consumers' willingness to pay is a crucial part of this task. Measurement of willingness to pay for innovations, however, often yields biased results. In this paper, we investigate...

Knowledge of consumers' willingness to pay (WTP) is a prerequisite to profitable price-setting. To gauge consumers' WTP, practitioners often rely on a direct single question approach in which consumers are asked to explicitly state their WTP for a product. Despite its popularity among...