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The relationship between the innovation orientation and organizations' performance in Romania
Ionescu, Adrian; Ionescu, Cornel - In: Revista română de economie 40 (2015) 1, pp. 299-312
Persistent link: https://www.econbiz.de/10011545815
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The relations between innovativeness, market orientation and success among industrial firms in Poland
Łobos, Krzysztof; Szewczyk, Mirosława - In: Argumenta oeconomica 40 (2018) 1, pp. 275-298
Persistent link: https://www.econbiz.de/10012284744
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Market orientation and performance of small and medium enterprises in Ghana : the mediating role of innovation
Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent business & management 6 (2019), pp. 1-16
mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor …
Persistent link: https://www.econbiz.de/10012113920
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Innovative stealth marketing strategies and its ethical issues
Gigi G S; Jahnavi C - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 508-514
Persistent link: https://www.econbiz.de/10012505487
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The microfoundations of marketing agility : a dynamic capabilities perspective
Vario, Marco - 2022
, innovative responses allow marketers to shape their market by seizing innovation opportunities arising from new trends and …
Persistent link: https://www.econbiz.de/10013477455
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
of marketing capabilities, innovation and networking resources in developing international businesses. …
Persistent link: https://www.econbiz.de/10013500906
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917
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The impact of crowdsourcing and user-driven innovation on R&D departments' innovation activity : application of multivariate correspondence analysis
Szopik-Depczyńska, Katarzyna; Dembińska, Izabela; … - In: Equilibrium : quarterly journal of economics and … 19 (2024) 1, pp. 171-206
Persistent link: https://www.econbiz.de/10014520451
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Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This …
Persistent link: https://www.econbiz.de/10012176090
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Strategic adjustment between innovation and production : generation of integrated archetypes in Spanish service firms
Hortelano, Dioni Elche (contributor);  … - 2008
This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of …
Persistent link: https://www.econbiz.de/10003732483