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AMS review : official publication of the Academy of Marketing Science
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How Lufthansa capitalized on big data for business model renovation
Chen, Hong-mei
;
Schütz, Roland
;
Kazman, Rick
;
Matthes, …
- In:
MIS quarterly executive
16
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2017
)
1
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pp. 19-34
Persistent link: https://www.econbiz.de/10011643297
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Assessing and enhancing the impact potential of marketing articles
Jaakkola, Elina
;
Vargo, Stephen L.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
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pp. 407-415
Persistent link: https://www.econbiz.de/10012819686
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Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
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Peters, Linda
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Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10013493116
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