Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Multi-national enterprises (MNEs) have provided substantial sponsorship for the Sochi Winter Olympic Games despite a … particularly noteworthy given the powerful “branding” benefits that MNEs seek through Olympic sponsorship …

This paper examines the impact of Olympic Sponsorship announcements on stock returns for sponsors of the ten Olympic … Summer Games held between 1984 and 2020. The paper finds that sponsorship announcements are associated with an average 0 ….44% impact on returns on the announcement day. This increase translates to a $61 million increase in sponsoring firms’ market …

sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport … obstacles of assessing sponsor awareness and image transfer in sport sponsorships in two ways. As a means of reducing the danger … basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Second, we …

small percentage of sport-related research is considered longitudinal in nature. One of the inherent challenges is that … durations of sport sponsorships. The authors conclude by demonstrating the implications of utilizing EHA approaches and … identifying several potential applications of EHA for future sport-related research, with the goal of encouraging further sport …