Narrow search
Showing 1 - 10 of 193,625
Cover Image
Measuring Changes in Brand Choice Behavior
Baumgartner, Bernhard - 2006
The multinomial logit model is frequently used in marketing research to explain consumers' brand choice decisions. In … time. In contrast to this assumption, both marketing theory and statements from marketing practitioners suggest the … possibility of short-term fluctuations and long-term changes in consumers' brand choice behavior. In this paper, nonparametric …
Persistent link: https://www.econbiz.de/10014071906
Cover Image
Visualization of competitive market structure by means of choice data
Kunz, Werner (contributor) - 2007
This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...
Persistent link: https://www.econbiz.de/10003633869
Cover Image
Variable selection for market basket analysis
Dippold, Katrin; Hruschka, Harald - 2010
Persistent link: https://www.econbiz.de/10003978759
Cover Image
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin; Hruschka, Harald - 2011
Persistent link: https://www.econbiz.de/10009155406
Cover Image
Standard and shuffled Halton sequences in a mixed logit model
Staus, Alexander - 2008
Modeling consumer choice in different areas has lead to an increase use of discrete choice models. Probit or Multinomial Logit Models are often the base of further empirical research of consumer choice. In some of these models the equations to solve have no closed-form expression. They include...
Persistent link: https://www.econbiz.de/10011342045
Cover Image
A market basket analysis conducted with a multivariate logit model
Boztuğ, Yasemin (contributor);  … - 2005
-category dependence of brand choice behavior. It is hypothesized that the global utility function related to a product bundle results from …
Persistent link: https://www.econbiz.de/10003049827
Cover Image
Price Discounts and Personalized Product Assortment under Multinomial Logit Choice Model : A Robust Approach
Jin, Qingwei - 2020
With increasing availability of consumer data and rapid advancement and applications of technologies, online retailers are gaining better knowledge of shopping behavior and preferences of their customers. Thus more and more retailers are providing customized product assortment to better match...
Persistent link: https://www.econbiz.de/10012842523
Cover Image
Standard and Shuffled Halton Sequences in a Mixed Logit Model
Staus, Alexander - 2008
Modeling consumer choice in different areas has lead to an increase use of discrete choice models. Probit or Multinomial Logit Models are often the base of further empirical research of consumer choice. In some of these models the equations to solve have no closed-form expression. They include...
Persistent link: https://www.econbiz.de/10012722757
Cover Image
Thompson Sampling for Online Personalized Assortment Optimization Problems with Multinomial Logit Choice Models
Cheung, Wang Chi - 2017
Motivated by online retail applications, we study the online personalized assortment optimization problem. A seller conducts sales by offering assortments of products to a stream of arriving customers. The customers' purchase behavior follows their respective personalized Multinomial Logit...
Persistent link: https://www.econbiz.de/10012943008
Cover Image
An empirical model of quantity discounts with large choice sets
Iaria, Alessandro; Wang, Ao - 2021
Persistent link: https://www.econbiz.de/10012660871