This paper develops and estimates a structural model of differentiated-products demand in an environment with in-store displays and costly consumer price search. This investigation is motivated by two stylized facts on retail markets. First, the prevalence of retail “sales” means that...

We consider a retailer's decision of developing a store brand (SB) version of a national brand (NB) and the role that its positioning strategy plays in appropriating the supply chain profit. Since the business of the retailer can be regarded as selling to NB manufacturers the shelf space at its...

Today, shopping is has become a more delightful activity, then merely looking for and buying products or offerings that satisfy one's wants. The process of acquiring these products is all the more fascinating to many. With the retail environment undergoing a huge change, a customer now is more...

We Indians always fond of music. Music is an integral part of our daily routine life. Music enhances the retail experience in the store. Music plays very important role in customers buying. Earlier studies found that music has three qualities which has a great influence on buying behavior of...

Retail services are activities or a series of activities performed by retailers that are designed to enhance the customer satisfaction levels. In-store services are a kind of retail services provided by the retailer to ensure maximum customer convenience while the customers are shopping inside...

Shelf space scarcity is a predominant aspect of the consumer goods industry. This paper analyzes its implications for category management. We consider two category management mechanisms: retailer category management, where the retailer determines product prices, and category captainship, where a...