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The purpose of this study is to investigate the relationship between market orientation, organizational learning and organizational performance. The study follows quantitative research strategy and cross-sectional survey design to collect data from manufacturing firms operating in Pakistan....
Persistent link: https://www.econbiz.de/10011934169
This paper studies the context of market orientation and the contribution of customer knowledge, networking, and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies. A multiple case approach is adopted with four Swedish firms...
Persistent link: https://www.econbiz.de/10013235427
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also indirectly by helping salespeople adapt their sales styles more effectively. Ignoring these interaction effects will …
Persistent link: https://www.econbiz.de/10009761766
Stock-outs convey information about the propensity of other consumers to purchase a product and this can increase the willingness of marginally interested consumers to buy. But in order to leverage stock-outs, firms must be able to capture the extra demand. We show how asymmetric inventory...
Persistent link: https://www.econbiz.de/10014206548
Stock-outs convey information about the propensity of other consumers to purchase a product and this can increase the willingness of marginally interested consumers to buy. But in order to leverage stock-outs, firms must be able to capture the extra demand. We show how asymmetric inventory...
Persistent link: https://www.econbiz.de/10014177883
cognitive identification such that the effects are stronger for salespeople with lower levels of identification with the company …
Persistent link: https://www.econbiz.de/10014185786
I construct a search model to formalize the intuitive idea that sellers hold sales to attract buyers and build customer relationships. The market consists of a large number of buyers and sellers. All sellers sell a homogeneous good and all buyers have the same publicly known valuation of the...
Persistent link: https://www.econbiz.de/10013125774
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