Purpose This study explores the success and failure of two similar small software technology firms from a marketing perspective, where there is a paucity of research. Using a dyadic approach, this research compares the degree of customer orientation and innovativeness exhibited in both firms by...

Purpose Drawing on B2B Relationship Marketing and management theory, this research seeks to better understand customer-perceived value in B2B contexts, specifically what customers expect from their relationships with suppliers. The study therefore aims to explore the customer’s perspective of...

This second part of a two-part article establishes a model of the mediating factors that influence student information behavior concerning the electronic or digital information sources used to support learning. This part discusses the findings of the JISC User Behavior Monitoring and Evaluation...