Showing 1 - 10 of 9,977
Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food …
Persistent link: https://www.econbiz.de/10012028884
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …
Persistent link: https://www.econbiz.de/10010420966
Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit der KMU hat ihre Absatzstrategie an die bereits...
Persistent link: https://www.econbiz.de/10011886691
The aim of the study is to contribute to the theoretical debate on the Viral Marketing Communication (VMC). It … dynamics that govern a viral marketing campaign highlighting the different impacts: cognitive, behavioral and economic (Cruz …
Persistent link: https://www.econbiz.de/10014156364
estimate two competing models of customer base accumulation to match these moments. In the first model, firms use marketing and … to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful …
Persistent link: https://www.econbiz.de/10013224339
The present study evaluates the relationship between advertisement expenditure, sales revenue and the profits of companies, which are listed in the National Stock Exchange (NSE).In the past researchers evaluated the impact of sales on advertisement or sales. The present research will study the...
Persistent link: https://www.econbiz.de/10013121793
Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must … interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has … of this paper lies on defining the necessary terminology to analyze the subject matter, identifying the role of marketing …
Persistent link: https://www.econbiz.de/10009521872
Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit der KMU hat ihre Absatzstrategie an die bereits...
Persistent link: https://www.econbiz.de/10011883740
-price actions (e.g. marketing and advertising), and learn gradually about their idiosyncratic demand. The model matches quantity …
Persistent link: https://www.econbiz.de/10011594182
-price actions (e.g. marketing and advertising), and learn gradually about their idiosyncratic demand. The model matches quantity …
Persistent link: https://www.econbiz.de/10012456737