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Showing
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1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Perceiving innovations : the role of processing fluency
Erz, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009428309
Saved in:
3
Review of neuroscience in
marketing
: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
4
Emotional, Cognitive and Conative Response to Influencer
Marketing
Semerádová, Tereza
;
Weinlich, Petr
-
2022
Current business statistics and extant academic research stress the importance of influencer
marketing
. In 2019, the …
Persistent link: https://www.econbiz.de/10014084188
Saved in:
5
Event-
Marketing
- Das kontrollierte Event
Brickau, Ralf
;
Berghaus, Frank
-
1999
Instrument des Event-
Marketing
. Allerdings bereitet die Effizienzbewertung solcher Events große Probleme. Prof. Dr. Ralf A …
Persistent link: https://www.econbiz.de/10005840505
Saved in:
6
Veranstaltungsmarketing
Zanger, Cornelia
Folgende Bereiche zum Thema Event-
Marketing
werden in diesem Artikel behandelt:- Definition Veranstaltungsmarketing bzw …
Persistent link: https://www.econbiz.de/10005840507
Saved in:
7
Unleashing the Ideavirus
Godin, Seth
werden. Vielmehr bestehe die Aufgabe des
Marketing
darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …
Persistent link: https://www.econbiz.de/10005840619
Saved in:
8
ANNAM - an artificial neural net attraction model to analyze market shares
Hruschka, Harald
-
1999
The
marketing
literature so far only considers attraction models with strict functional forms. Greater exibility can be …
Persistent link: https://www.econbiz.de/10005841723
Saved in:
9
Strategische Herausforderungen bei der Einführung von Bioprodukten in der Schweizer Gastronomiebranche
Maier, Simone
-
2001
Im Gegensatz zur Erfolgsstory der Bioprodukte im Schweizer Einzelhandel bleibt das entsprechende Angebot in der Gastronomie bislang auf wenige Einzelrestaurants im Alternativmilieu oder Gourmetbereich beschränkt. Die Arbeit schildert die Herausforderungen, die bei der Einführung von...
Persistent link: https://www.econbiz.de/10005844395
Saved in:
10
Marketing
- Beziehungsorientierte Konzeption und die Rekonstruktion in Sinnzusammenhängen
Krick, Matthias
-
1998
Die vorliegende Untersuchung beleuchtet die beziehungsorientierte Konzeption im
Marketing
("Beziehungsmarketing …", "Relationship
Marketing
"). …
Persistent link: https://www.econbiz.de/10005844498
Saved in:
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