Networks are extremely important in marketing because so much of marketing is relational, and network methods are important and appropriate tools for studying such structures of interconnections. In this paper, we model data that represent consumer brand switching in the French and British...

Patterns of relationships are of interest to researchers in marketing. In particular, the concept of "networks" of inter-relationships has found appeal among business marketers. While many network methods exist for analyzing the structure of network ties, most of the reported network research in...

Who hasnacirc;not;quot;t had a great idea and believed they could make millions if they moved on it? Greg Heard actually took his idea and developed a bib for adult childcare workersacirc;not; calling it the acirc;not;SSnibbie Bib.acirc;not;? His strategy was to follow the Diaper Genie model:...

Who hasnacirc;not;quot;t had a great idea and believed they could make millions if they moved on it? Greg Heard actually took his idea and developed a bib for adult childcare workersacirc;not; calling it the acirc;not;SSnibbie Bib.acirc;not;? His strategy was to follow the Diaper Genie model:...

Social networks are currently extremely popular, and social networks models are useful in studying network phenomena. This paper describes models that are flexible in form, applicable to binary, categorical, or ordered data, reflecting a single relation among actors or multivariate or...

This research is a multinational study of the effect of religiosity on salespeople's attitudes about their jobs, even after controlling for cross-cultural differences and the particular management practices in their sales organizations. We theorize moderator effects between religiosity and the...

This paper considers three classes of disruptions in marketing research methods. The disruptions are both positive and negative, and both academic and managerial. They are occurring in the realms of big data, online surveys and data integration

Positioning is among a marketer's preeminent strategic responsibilities. Positioning helps to clarify brand strengths among competitors and identify potential challenges of similar brands and possible substitutability. Assessments of positioning, from initial marketplace efforts to resources...

In this research, we examine salespeople's behavior in individual pay-for-performance compensation systems and show how perceived management fairness seems to energize sales employees in some environments but not in others. We use a large multicountry database of individual-level remuneration...