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A marketing view of the customer value: Customer lifetime value and customer equity
Estrella-Ramón, A. M.; Sánchez-Pérez, M.; Swinnen, G.; … - In: South African Journal of Business Management 44 (2013) 4, pp. 47-64
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime Value concept are analysed. Customer Lifetime...
Persistent link: https://www.econbiz.de/10012218757
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The effects of shelf display on online grocery choices
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633776
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Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store
Gijsbrechts, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633873
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Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping
Gijsbrechts, Els (contributor); Campo, Katia (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003634577
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Optimal prices, package sizes and package compositions in a market with variety seeking and loyal consumers
Gijsbrechts, Els (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002177455
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Opportunities for active stock-out management in online stores : the impact of the stock-out policy on online stock-out reactions
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002707135
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Therapeutic drug prescription behavior : decision process and marketing mix effects
Campo, Katia; De Staebel, Odette; Gijsbrechts, Els; Van … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001951068
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Details and big pictures : consumer use of actual prices and price images when choosing a store
Lourenço, Carlos Jorge da Silva; Gijsbrechts, Els - 2022 - This version: April 2015
Persistent link: https://www.econbiz.de/10013259329
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Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge - In: Journal of marketing 85 (2021) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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One-deal-fits-all? : On category sales promotion effectiveness in smaller versus larger supermarkets
Haans, A.J.; Gijsbrechts, E. - Tilburg University, School of Economics and Management - 2011
Persistent link: https://www.econbiz.de/10011087549