Purpose: The role played by the marketing function (MF) has been subjected to considerable academic and public media attention. Recent research reflects an ongoing debate on MF’s decreasing influence attributed by some to its poor performance. However, studies have analyzed the general...

Purpose: This paper addresses intra-organizational power of international marketing (IM) functions. While IM functions play an important role in firms that operate in continuously changing international environments, their power has been under-explored. Importantly, IM managers need to...

This paper reports on the first large-sample survey of management attitudes among over 1,400 Russian mid-level managers and 740 Chief Executive Officers (CEOs). We find that while CEOs focus on knowledge of finances, company operations and legislation, as ideal CEO's qualities, mid-level...

This paper argues that political-economic trends referred to under the single heading of globalisation have distinct causes and manifestations in different countries. Institutional variables chosen by governments and their constituents play a dominant role in determining the character of those...

São Paulo is considered the most important financial center in Latin America and hosts one of the most respectful universities in Brazil: the University of São Paulo (USP). In spite of having the potential to be a leader in technological innovation and startup output, this ecosystem has not...

This paper develops an extended version of the quality-ladder model by allowing for heterogeneous markets. Based on this model, it presents an empirical analysis of innovation-based growth at the market level using a technometric measurement concept. It can be shown that a growth-promoting...