Firms are increasingly collaborating with their competitors for new product development (NPD), yet the literature is almost silent on stock market reactions to these horizontal collaborations. Given the different skills and activities needed in each NPD phase, we analyze the differential stock...

Extant marketing literature tends to view cross-functional relationships as primarily cooperative or competitive in nature, but not both. In contrast, this research focuses on cross-functional coopetition” (i.e., the joint occurrence of cooperation and competition across functional areas...

This paper introduces and formally compares restricted policy simulations in order to distinguish three dynamic forces: consumer response, competitor response and expanded company action. Two rich marketing datasets allow the analysis of retail price, wholesale price, display, feature,...

As customer-brand engagement progressively shifts to digital domains, understanding social media effects in branding has become a vital issue. Social media effectiveness is especially important for the US retail sector due to intense competition among retailers for consumer attention and...

Year after year, managers strive to improve financial performance and firm value by marketing actions such as new product introductions and promotional incentives. The current study investigates the short-term and long-term impact of such marketing actions on financial metrics, including...

To what extent did external events and news versus the candidates' own actions drive the 2016 election outcome? And were candidates misled if they focused on traditional market research versus the newer probabilistic polls? Based on the dynamic political will formation framework, the authors...