During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter the retailing landscape through their impact...

The open source software (OSS) movement thrives on innovation and volunteer effort of developers. Scholars have expressed widespread concern about the sustainability of the OSS movement due to high levels of volunteerism. In this paper, we address a central challenge to the sustainability of...

Internet advertising presents a puzzle to advertisers. On the one hand, total spending on Internet advertising has exploded and everybody (including your competition) seems to be advertising on it. On the other, click-through rates on banners have dropped to about 0.5% and the most basic...

The prospect of using e-mail in survey research can be very exciting to academic researchers. However, it raises many ethical concerns. While many people have started to say that obtaining consumer permission is important, there is no clarity on how to obtain and maintain permission. Some...

Open-source software is not for hobbyists any more. Instead, it is a business strategy with broad applicability. Businesses can be built around this idea. In this paper, I want the reader to grapple with the specifics of how to build and grow such a business. To this end, I have proposed three...

Open-source software(OSS) programs (e.g. LINUX, Apache) provide access to the source code to any interested party. This leads to a distributed innovation model where users actively participate in the development of the product. The main purpose of this paper is to help managers who have to...

We present an analysis of the Yahoo Buzz Index over a period of 45 weeks. Our key findings are that: (1) It is most common for a search term to show up on the index for one week, followed by two weeks, three weeks, etc. Only two terms persist for all 45 weeks studied - Britney Spears and...

In many ways, Amazon.com is perhaps the company that is most closely tied with the E-Commerce phenomenon. The purpose of this case is to present a balanced and up-to-date business history of the company