The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …

of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …

on brand love in the Viet Nam fashion industry. The paper uses the quantitative method, with 450 offline responses … attractiveness and expertise. The SMA has positive influence on brand love. It is essential for many fashion brands in Viet Nam to … increase brand love by focusing on the SMA tools with the development of brand’s CI (attractiveness, expertise and relevance) …

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of …

have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values … did not show a significant effect on Brand Consciousness. The results of this study can help luxury fashion clothing …This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand …

PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience … indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy …This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love …