This paper provides an overview of the development of Internet advertising. We offer a broad overview of both online and offline advertising and the economic models that allow one to evaluate competition among advertisers. We focus on the extent to which various types of online advertising...

This study investigated the impact of five mobile advertising strategies on consumer attention and interest to bolster mobile shopping. The study aimed to promote and enhance mobile shopping acceptance and usage. The stimulus-response of consumer attention and interest was modelled to directly...

Prior literature on pay-per-click advertising assumes that publishers know advertisers' click-through rates (CTR). This information, however, is not available when a new advertiser first joins a publisher. The new advertiser's CTR can be learned only if its ad is shown to enough consumers, i.e.,...

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Advertising on e-commerce marketplaces, wherein sponsored product listings are interleaved with organic product listings, is a large and growing phenomenon. In this paper, we both theoretically and empirically study whether including sponsored listings improves or hurts the overall quality and...