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Net promoter score, growth, and profitability of transportation companies
Korneta, Piotr - In: International journal of management and economics 54 (2018) 2, pp. 136-148
Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed impact on future growth and profitability....
Persistent link: https://www.econbiz.de/10012027122
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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
AVRAM, Bogdan - In: Expert Journal of Marketing 2 (2014) 1, pp. 28-36
This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more customers on their social media runway, drive more sales from social media content, increase customer satisfaction through a high...
Persistent link: https://www.econbiz.de/10011193726
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Salesperson Customer Orientation as an Antecedent to Customer Loyalty : An Exploratory Study
Bhardwaj, Neha; Vohra, Anupama - 2015
Customer-orientation of salespeople has a significant influence on sales performance, behavioural intentions of customers and their satisfaction levels. Yet, there have been studies which point towards the fact, that although the SOCO (Saxe & Weitz, 1982) scale has been used by a number of...
Persistent link: https://www.econbiz.de/10014036348
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The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context : An Empirical Analysis
Machado, Luís - 2014
This research examines the relationship between customer satisfaction and customer loyalty in an industrial context. The purpose of the research is to understand and explain better the antecedents of customer loyalty as well as an under-studied moderating effect, namely, switching costs. Toward...
Persistent link: https://www.econbiz.de/10013058114
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Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic : mediating role of e-satisfaction
Khan, Fahad Najeeb; Muhammad Usman Arshad; Munir, Muhammad - In: Future Business Journal 9 (2023), pp. 1-12
-service quality and e-loyalty of banking customers in Pakistan. The data were collected from 442 customers of online banking services … in Pakistan during the Covid-19 pandemic, following a survey-based study. Baron and Kenny (J Personal Soc Psychol, 51 … banking customers in Pakistan are significantly and fully mediated by their online satisfaction in unusual situations. This …
Persistent link: https://www.econbiz.de/10014380765
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CUSTOMER LOYALTY - THE MAJOR GOAL OF CUSTOMER RELATIONSHIP MANAGEMENT
Assoc. Prof. Adriana Scriosteanu Ph. D.; Prof. Daniela … - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 7-7
This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating customer relationships.In a competitive...
Persistent link: https://www.econbiz.de/10009143792
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CUSTOMER LOYALTY - THE GUARANTEED SUCCESS OF AN ORGANIZATION ON THE MARKET
Carmen-Maria, IORDACHE; Alexandrina, SÎRBU - In: Management Strategies Journal 22 (2013) 4, pp. 41-48
Managing customer value by offering qualitative services is considered a critical component of the marketing strategies. Customer value ensures the loyalty buiding. Orientation towards the customer, keeping in contact with customers, and a commitment to live up to customer expectations are the...
Persistent link: https://www.econbiz.de/10010735163
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Factors Affecting Customer Loyalty towards Hearty Heart Cosmetics : A Case Study Local Brand in Yangon, Myanmar
SOE, Sint Sint; Nuangjamnong, Chompu - 2021
This research aims to determine the factors affecting customer loyalty towards Hearty Heart Cosmetics, a local brand in Yangon, Myanmar. The objectives of this research are 1) to determine the impact of perceived value on customer loyalty; 2) to determine the impact of customer satisfaction on...
Persistent link: https://www.econbiz.de/10014086122
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The impacts of brand experiences on customer satisfaction and electronic word of mouth
Almohaimmeed, Bader - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012502455