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Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers
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induces a negative effect on the profits of both media outlets, and increases price competition. Furthermore, the newspaper … content, as the television channel gains market shares at the expense of the newspaper. …
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in journalism and ensuring low newspaper prices. However, by taking into account the fact that the media industry … opposite; low investments and high prices. We also show that the low-tax regime tends to increase newspaper differentiation. If …
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in journalism and ensuring low newspaper prices. However, by taking into account the fact that the media industry … opposite; low investments and high prices. We also show that the low-tax regime tends to increase newspaper differentiation. If …
Persistent link: https://www.econbiz.de/10013119711