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A Strategic Household Purchase: Consumer House Buying Behavior
Koklic, Mateja Kos; Vida, Irena - In: Managing Global Transitions 7 (2009) 1, pp. 75-96
The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view of the existing literature exploring consumer decision making, the purpose of this research was threefold: (a) to propose a conceptual model of consumer decision making within the frame...
Persistent link: https://www.econbiz.de/10005178192
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Study of the Competitive Strategies in Indian Hair Colour Industry
Yadav, Himanshu - 2012
This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...
Persistent link: https://www.econbiz.de/10013102572
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An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Rehman, Anis ur - 2017
The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors … structure, their infrastructure etc. The study also includes the growth of Internet in India, the features attracting most of …
Persistent link: https://www.econbiz.de/10012958218
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An Empirical Study of Perception of Women Consumers Towards Internet Marketing in Lucknow Region
Rehman, Anis ur - 2017
in India provides an emerging prospect for online retailers. If online retailers know the factors affecting women … ones.In the present work an effort is made to study the potential of Internet Marketing in India. In this study various … dimensions of online shopping as perceived by women consumers in India are identified and the different demographic factors are …
Persistent link: https://www.econbiz.de/10012958257
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Place of Origin Effect : A Source of Entrepreneurship Development in North East India
Deorah, Anubhuti - 2014
This paper attempts to draw the focus of youth towards the rich heritage of the North East India region and cites case …
Persistent link: https://www.econbiz.de/10013048573
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Connected Homes : Inclusion of IoT in Indian Households
Gupta, Shreya; Misra, Madhvendra; Yadav, Jitendra - 2021
Smart Homes system has gained a huge demand in last few years as they improve the standard of living and give user an easy life. Any house that is integrated with automated technology (i.e., has connectivity in nearly all devices) is called a smart home. The concept of smart home can be explored...
Persistent link: https://www.econbiz.de/10013220050
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The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India
Singh, Deepesh - 2015
This paper studies about the marketing strategies of Samsung. India is a potential market for mobile phone industry …. Every mobile company sees India as 900 million mobile customers. But Indian per capita is very low. So the company … well. This will help Samsung to be the next leader in mobile industry in India …
Persistent link: https://www.econbiz.de/10013036095
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Early Adoption of Modern Grocery Retail in an Emerging Market : Evidence from India
Narayan, Vishal - 2015
panel data on grocery purchases in India's largest city, Mumbai. Specifically, we seek insight on which socioeconomic class …
Persistent link: https://www.econbiz.de/10013036759
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Payment Banks : Digital Revolution in Indian Banking System
Mehta, Dr. Neha - 2020
Digital revolution in India has brought paradigm shift in the banking system and financial transactions due to online …
Persistent link: https://www.econbiz.de/10012827980
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A conceptual model for driving green purchase among Indian consumers
Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59
particularly in India. This paper will be a contribution to the existing area of knowledge and will focus on discovering the role … which marketing can play in promoting sustainability among consumers in India. The factors which are responsible for …
Persistent link: https://www.econbiz.de/10012116476