This paper aims at the delimitation of the concept of social marketing, with a special emphasis on priority products for the weakest sections of society in rural India. It also aims to show that there is a wide and unexplored scope for potential synergies between private and public institutions,...

Raising a new-born child involves not only financial resources, but also time investment from the parents. A time constraint can affect important decisions made by parents at the early stages of an infant's life. One form of investment that is particularly important is vaccinating an infant. We...

Raising a new-born child involves not only financial resources, but also time investment from the parents. A time constraint can affect important decisions made by parents at the early stages of an infant's life. One form of investment that is particularly important is vaccinating an infant. We...

We examine how the effects of incentivizing individuals to use healthcare depend on the capacity of the health system. We study a conditional cash transfer program (JSY) in India that paid women to give birth in medical facilities. We find that JSY doubled the number of deliveries for which the...