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"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano (contributor) - 2006
Persistent link: https://www.econbiz.de/10003402313
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Polysemy in advertising
Puntoni, Stefano (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003381143
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Categorization by groups
Hamilton, Rebecca W. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003381144
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus, II - 2013
Persistent link: https://www.econbiz.de/10009783756
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Identity-based consumer behavior
Reed, Americus, II; Forehand, Mark; Puntoni, Stefano; … - 2012
Persistent link: https://www.econbiz.de/10009679132
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Language and consumer dishonesty : a self-diagnosticity theory
Gai, Phyliss Jia; Puntoni, Stefano - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
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Sales and self : the noneconomic value of selling the fruits of one's labor
Schnurr, Benedikt; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 86 (2022) 3, pp. 40-58
Persistent link: https://www.econbiz.de/10013258846
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013
Persistent link: https://www.econbiz.de/10009736152
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Gender identity salience and perceived vulnerability to breast cancer
Sweldens, Steven (contributor); Puntoni, Stefano (contributor) - 2008
Persistent link: https://www.econbiz.de/10008661440
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Being human in the age of AI
Puntoni, Stefano; Wertenbroch, Klaus - In: Journal of the Association for Consumer Research : JACR 9 (2024) 3, pp. 235-240
Persistent link: https://www.econbiz.de/10014633448