Business researchers have a growing interest in value creation perspectives to firm strategy. The present article provides a novel examination of the financial performance implications of strategic emphases on (i) creating novel consumer value vs. (ii) capturing value. The empirical study...

Although increasingly interested in individual investors' behavior and psychology, finance research has paid little attention to the fact that the same individuals who engage in investment behavior and trading of stocks of certain companies may also engage in other economic behavior, notably in...

Business researchers have begun to pay attention to how an individual's share ownership in a publicly-listed company may influence his/her repeat patronage towards the company's products and services. This article investigates the influence of share ownership on repeat patronage, in conjunction...

This conceptual article aims to contribute to the discussion of the role of individuals' perceptions and affective evaluations of companies in their decisions to buy/hold the companies' stocks. Based on psychological finance and marketing literatures, the authors explicate five different ways in...

Purpose: The purpose of the article is to examine the links between individual investors' subjective evaluations of certain companies' products and brands, on one hand, and their willingness and decisions to invest in those companies' stocks, on the other. The authors challenge the traditional...

While there has been a growing interest in the role that company affect plays in investment decisions, there have been few empirical examinations of the issue. The specific purpose of this article is to provide empirical evidence of whether an individual investor's affect towards a company...

Purpose – The purpose of this article is to contribute to corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.Methodology/Approach – A set of hypotheses were developed based on theory,...

Purpose. Long-run corporate success requires engagement in two types of innovative activities: exploitation and exploration. However, earlier research has focused on exploration and exploitation concerning a firm's technologies. The purpose of the present article is to explicitly examine...

There has been increasing research interest in the fact that individuals who own stocks of public companies may also act as the same companies’ customers, buying their products and services. This article studies the relationship between an individual’s stock ownership and his/her customer...

Considering restrictions on alcohol advertising, public policy-makers around the world cite a set of studies conducted by alcohol and addiction researchers on the effects of alcohol advertising on alcohol consumption. These studies suggest that advertising is a cause of increased alcohol...