Canonical models of rational choice fail to account for many forms of motivated adaptive behaviors, specifically in domains such as food selections. To describe behavior in such emotion- and reward-laden scenarios, researchers have proposed dual-process models that posit competition between a...

The notion of strategic groups has recently emerged as a critical perspective for uncovering firms' strategic postures/recipes and competitive market structures. Firms within strategic groups generally adopt similar strategic recipes and compete more intensely than firms across strategic groups....

Purpose – Principal components analysis (PCA) is one of the foremost multivariate methods utilized in marketing and business research for data reduction, latent variable modeling, multicollinearity resolution, etc. However, while its optimal properties make PCA solutions unique, interpreting...

A multidimensional scaling methodology (STUNMIX) for the analysis of subjects' preference/choice of stimuli that sets out to integrate the previous work in this area into a single framework, as well as to provide a variety of new options and models, is presented. Locations of the stimuli and the...

A mixture model approach is developed that simultaneously estimates the posterior membership probabilities of observations to a number of unobservable groups or latent classes, and the parameters of a generalized linear model which relates the observations, distributed according to some member...

The authors present a new multidimensional unfolding methodology that can analyze various types of individual choice data. The model represents choice data, defined by dichotomous variables that indicate whether a particular brand was chosen or not, in terms of a joint space of consumers and...

Product-concept testing is a popular activity in marketing research. Often the number of new product/service concepts under study far exceeds the time available for any single respondent. Respondents therefore may receive only a subset of the concepts comprising the total design. Researchers are...