//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Living the corporate rebrand :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Airline
1
Brand architecture
1
Brand management
1
Fluggesellschaft
1
Großbritannien
1
Markenarchitektur
1
Markenführung
1
United Kingdom
1
more ...
less ...
Online availability
All
Free
Undetermined
5
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
Balmer, John M. T.
1
Stuart, Helen
1
Published in...
All
Working paper series / Bradford University School of Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->