Aufgrund eines sich laufend verändernden Marktumfeldes, ist ein effektives Management von Produktentstehungsprozessen ein entscheidender Erfolgsfaktor für Hersteller komplexer Produkte. Dabei stellt das Fehlen eines gemeinsamen Verständnisses und kollektiver Handlungen der beteiligten...

Much human behaviour can be seen as decision-making, and so understanding and influencing those decision-making processes could be an important component in design for behaviour change. This paper examines the 'heuristics and biases' approach to modelling decision-making, and attempts to extract...

The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the...

Our Business Model (BM) teaching approach helps students to understand three essential dimensions of cognitive exploration strategies and to experience negotiation strategies in groups for designing a first BM. Didactically, it follows Kolb's Experiential Learning Cycle, including individual...