In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective retailer performance management. This necessitates heightened qualifications and competence from suppliers. This study examines the relationship between the perception of supplier...

The theory of embedded markets states that economic transactions are embedded in social relationships, and economic actors are influenced by both marketing variables and relationship properties. That is, within an exchange relationship actors derive utility from the attributes of a focal product...

Scholars have used the attribute-based model of overall satisfaction extensively in consumer markets. Yet, business-to-business (B2B) firms also strive to improve overall satisfaction and financial performance by improving satisfaction on key attributes. We develop an attribute-based model to...

There is limited understanding of how the aspects of sex and relationship quality are related to decisions on whether to move in together, separate or continue dating among living-apart together (LAT) couples. This paper focuses on sexual and relationship satisfaction in understanding LAT...

Die Erfolgskontrolle gehört zu den wesentlichen Aufgaben des Marketing-Management. Dabei bildet die Auswahl und Formulierung der Kontrollmassstäbe ein zentrales Teilproblem. Kennzahlensysteme stellen in diesem Zusammenhang ein nützliches Kontrollinstrumentarium dar, wenn sie...

The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers' needs in the Indian market. Keeping this point in view, the paper...