Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

Güter und Dienstleistungen werden grundsätzlich für einen Markt bereitgestellt. Auf diesem Markt kommt es zum Ausgleich zwischen den angebotenen Gütern und Dienstleistungen und der Nachfrage der Kunden. Wenn der Anbieter seine Güter und Dienstleistungen auf dem Markt absetzen will, muss...

Particularly, this case study provides facts pertaining to the marketing efforts of Guest-Tek Interactive Entertainment Company. Further the case derives the purposes of developing a marketing strategy when they enter in to Russian market. Secondly the case discusses about the implications of...

This study extends prior literature on the effect of marketing activities on firm value by investigating whether the nature of strategic competition affects financial outcomes differentially. Using the competitive strategy measure (CSM), we show that marketing spending is beneficial...

Aim/purpose - This paper attempts to arrange and present the methods of measuring the competences of production enterprises in the field of product innovations. Design/methodology/approach - The method used in this paper is a literature review, in the area of new product development management....