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The Voice of the Customer : A User's Guide to Customer Surveys
Mittal, Vikas - 2017
Firms conduct customer surveys to gather their customers' voice in order to fully understand their perceptions, judgments, attitudes, intentions, and behaviors. Among firms, the practice of surveying customers is widespread. However, if conducted incorrectly, surveys can lead to significant...
Persistent link: https://www.econbiz.de/10012964130
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Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
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Understanding contract audits : an experimental approach
Bertrand, Robert M. M.; Schram, Arthur; Vaassen, Eddy H. J. - 2011
Persistent link: https://www.econbiz.de/10008857061
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Understanding Contract Audits : An Experimental Approach
Bertrand, Robert M.M. - 2011
Contract audits aimed at reducing information asymmetry and transaction costs are frequently used in imperfect markets such as defense procurement. This contradicts predictions from standard economic theory. We conduct a laboratory experiment to investigate this paradox. Our laboratory setup...
Persistent link: https://www.econbiz.de/10013130182
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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Co-creative media : capacity building with participatory communication to adopt good agricultural standards practice for people's health
Jongsuksomsakul, Panida; Roebl, Kevin - In: Research in globalization 5 (2022), pp. 1-14
The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural … chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain … that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors. …
Persistent link: https://www.econbiz.de/10014331030
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CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing - 2010
Persistent link: https://www.econbiz.de/10008825050
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Quantitative analysis of success factors for user generated content
Safran, Christian; Kappe, Frank - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 57-64). 2007
User generated content published via weblogs (also known as blogs) has gained importance in the last years, and the number of globally available weblogs increases. However, a large fraction of these show low publishing activity and are rarely read. This paper is a quantitative analysis of...
Persistent link: https://www.econbiz.de/10009504318
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e-Government : strategy process instruments
Wirtz, Bernd W.; Daiser, Peter - 2015
Persistent link: https://www.econbiz.de/10011346597
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Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation
Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...
Persistent link: https://www.econbiz.de/10013177798