Mobile phones and Internet use can enable human capabilities that can contribute to positive developmental outcomes (Smith, Spencer, & Rashid, 2011; Ndung'u & Waema, 2011; Agüero, de Silva & Kang, 2011; Sen, 1999). Communication networks, in Africa particularly mobile phones, have been recognised as an...

This article is investigating the Romanian consumer behavior in the context of the evolution of the online shopping. Given that online stores are a profitable business model in the area of electronic commerce and because the relationship between consumer digital Romania and its decision to...

Online social networks are used by hundreds of millions of people every day, but little is known about their effect on behavior. In five experiments, we demonstrate that social network use enhances self-esteem in users who are focused on close friends (i.e., strong ties) while browsing their...

Purpose: This study tested the applicability of the TPB model to explaining restaurant customers' attitudes toward pro-environmental behavior supported in the social media community. The specific objectives were to identify the relative influence of each construct on behavioral intention and to...

Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...