Based on a real-world field study of twenty-one sponsored promotional events (sponsored fashion shows) (n=535), we provide a self-congruity theory-based model explaining the role of mall shopper’s self-congruity on the effectiveness of experiential mall promotions. We find that self-congruity...

Purpose - This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive-correlational study based on private sports clubs employees within...

This conceptual paper puts forth sources of secondary and primary data that can assist destinations in developed countries track and ultimately improve their communities' tourism performance and resilience across four pillars of tourism sustainability: visitor economy, resident support,...

This study presents a thorough and systematic analysis of political advertising research to chart the thematic progression of political advertising literature. This study further aims at helping academics, industry, and society understand the current state of political advertising while...

As more companies enter the international market, the need for skilled expatriate managers will continue to grow. This demand for skilled expatriate managers is particularly evident when high international standards of service are desired for serving guests from disparate locations. Although...